
Weather any storm
Testing Business Ideas
Oct 17-Oct 19, 2023
15:30-19:30 CEST
9:30-1:30 PM EDT
Building Invincible Companies
Nov. 28-Nov.30, 2023
14:30-18:30 CEST
8:30-12:30 EST
A limited-time bundle offer of 30% off of two master workshops. Learn what it takes to build more resilient companies that can stay competitive in an ever-changing environment.
High inflation, labor shortages, banking crises – it’s anything but business as usual these days. With the state of the world in such flux, focusing on innovation might seem counterintuitive but we know the opposite holds true.
Research shows that companies that continue to invest in innovation during a crisis experience superior growth and performance post-crisis. One way to foster innovation is through upskilling of the sort we offer in our masterclasses where attendees learn:
- How to explore and manage new business ideas. Pivot existing business models to avoid disruption.
- Acquire the tools to compete on superior business models, not just product or pricing.
- How to reduce the risk of costly failure through a systematic testing process.
- How to create, test, and adapt value propositions customers want in business models that can scale.
These skills are a great way to create innovative businesses while keeping employees engaged.
We are currently offering a 30% discount if you buy two masterclasses as a bundle.
Testing business ideas agenda
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Day 1: Designing world-class experiments
- Assumptions mapping
- Discover a library of 44 experiments
- Pick the right experiment at the right time
- Designing & running a discovery experiment
- Sophisticated interviewing techniques & pitfalls
- Informal Q&A (optional)
Presenters will answer questions from the day - After-hours session (optional)
Share your real-life challenges with Jonas, a Strategyzer Innovation Coach, and get some tips on how to overcome them
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Day 2: Designing experiment sequences, live prototyping with templates
- Live prototyping with templates
- Designing experiment sequences
- Making data-influenced decisions
- Informal Q&A (optional)
Presenters will answer questions from the day - After-hours session (optional):
David will talk about the making of the book Testing Business Ideas
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Day 3: Managing the testing process
- Teams and ceremonies
- Creating a culture of experimentation
- Applying innovation metrics to reduce risk
- Portfolio management & funding
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Building invincible companies agenda
Day 1: Designing for competitiveness
- Business model design
- Value proposition design
- Design thinking and designing for competitiveness
- Competing on business models
- Informal Q&A (optional)
Presenters will answer questions from the day - After-hours session (optional)
Alex & Yves will talk about the making of the book The Invincible Company
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Day 2: Reducing risk & uncertainty, testing mindset
- Lean start-up
- Testing business ideas
- Innovation metrics
- Informal Q&A (optional)
Presenters will answer questions from the day - After-hours session (optional)
Share your real-life challenges with Nico, a Strategyzer Innovation Coach, and get some tips on how to overcome them
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Day 3: Managing innovation
- Managing innovation portfolios
- Shifting from old to new business models
- Innovation Culture Readiness
What to expect

Explore & improve
Learn how to explore and manage new business ideas and pivot your existing business models to avoid disruption.

Innovation culture
Get foundational training to design the right innovation culture and organizational structure.

Business model strategy
Get the tools to compete on superior business models, not just product or pricing.

Business model patterns
Discover how to identify business model patterns that will help you improve your business models.

Innovation KPIs
Learn how to use innovation metrics to help you measure progress and de-risk ideas.

Design, test & adapt
Gain knowledge on how to create and test the products and services customers want with value proposition design.
Get your ticket
Weather any storm
Testing Business Ideas
Oct 17-Oct 19, 2023
15:30-19:30 CEST
9:30-1:30 PM EDT
Building Invincible Companies
Nov. 28-Nov.30, 2023
14:30-18:30 CEST
8:30-12:30 EST
Train with your team
After running hundreds of masterclasses and workshops we’ve seen what it takes for companies to see results.
The most successful implementations often start with a team. Even 3-5 teammates learning together can create a common language and momentum internally. Often we see these companies send more and more employees master workshop after master workshop.
Funding resources template
Over 60% of past participants have been reimbursed for their master workshop ticket. While we can’t guarantee it, many companies provide employees reimbursement through a budget for continued learning. We have created an email template you can use to share the idea and get buy in from your manager.
These are the questions we get asked a lot
What will I get when I sign up for a master workshops?
You’ll acquire the tools and processes needed for world-class strategy and innovation: see list here. Included in your master workshop package:
- Onboarding activity
- Access to master workshop pre-learning course
- Personalized virtual badge
- Access to temporary Slack community workspace
- 30-day access to the recording of the master workshop
- Your own eBook
- Copy of the presentation as a PDF
- 1-year license for the Strategyzer Platform
- eCertificate and letter of completion
Where can I view the Terms & Conditions for the Master workshops?
Strategyzer master workshop - Terms & Conditions: here
What tools will I need?
- Strong internet connection
- Computer/Laptop with camera, microphone, and speaker
- The latest version of Zoom client
- Slack client (ideally), alternatively access to Slack web application
- Smartphone with access to Mentimeter
- Pen & Paper
Once I have signed up, can I exchange my ticket with another person? Can I get a refund? Can I change to another master workshop event?
Please review our Terms and Conditions here.
Can I attend just part of a master workshop?
You can, but this is not recommended due to the interactive design of the master workshop and its many exercises done in breakout groups that won’t be recorded. However, included in part of your master workshop package will be access to a video recording of the workshop for 30 days after the master workshop finishes.
Please note that you will only receive the eCertificate and Letter of Completion if you attended at least 2 days in real-time.
Is the pre-learning course essential, how much time should be spent on this?
If you want to get the best out of the master workshop, you should complete the pre-learning course. You will then have the advantage of being familiar with the Strategyzer Platform and tools that we use - this will help you to actively participate in the exercises during the actual master workshop.
When does onboarding begin?
Given the nature of our online event, there are onboarding items to complete prior to the event to ensure you maximize your learning experience. We start this process approximately 2 weeks prior to the start of the event. We will contact you via email with further instructions.
If I have a question, who can I ask?
Please send us an email at events@strategyzer.com. Once you have received access to the temporary Slack workspace there’s also a helpdesk channel where you can post your questions.
Are you able to provide invoices for purchases?
Yes, we would be happy to provide a proforma invoice if you are looking to purchase 5 or more tickets and are a registered legal entity/company. You are welcome to send us an email to events@strategyzer.com for further details. We will also provide detailed invoices to all registered participants upon completion of purchase.
What is the difference between Testing Business Ideas and Building Invincible Companies master workshops?
In Building Invincible Companies, we teach testing and de-risking innovation at the more conceptual level. We share best practices, some of the tools and methodology around testing innovation and put more of an emphasis on the process and structure of what a testing journey will look like. This is great for innovation leaders and managers looking to understand what it means to test innovation and possibly implement a testing process into the organization.
With the purchase of a Master Workshop ticket, do we get access to your self-paced training courses?
These online courses are not included in the purchase of a Master Workshop ticket.
Can I register for the master workshop on behalf of another individual?
Yes, however you will need to complete the registration with their information (i.e. First Name, Last Name & E-mail address) in order for them to receive all the crucial information prior, during, and after the master workshop.
Do you offer a group discount, and if so, how many tickets need to be purchased to qualify?
A 20% discount on a standard price ticket will apply to group bookings of 5 or more participants from the same company. This discount applies to both physical and virtual master workshops.













