You’ll learn to:
- Map the value that your product or service brings against the jobs, pains, and gains of your customer.
- Discover and test messaging that will resonate with your customer.
- Leverage the Value Proposition Canvas to find product market fit.
The Value Proposition Canvas explained in a short 3-minute video.
What you’ll receive:
- 5 hours of pre-recorded content and exercises from Alex Osterwalder and Yves Pigneur.
- Some topics include:
- Get started with the Value Proposition Canvas
- Value Proposition Canvas in context
- Differentiation and competition
- Designing value propositions
- Validating your Value Proposition Canvases
How to purchase:
- Click on the ‘Buy this course’ button below.
- Register for free on the Strategyzer Platform, when prompted.
- During checkout, add promo code “strategyzer40” and complete the purchase of $294 (40% off for a limited time).
- You always have a 60 day money-back guarantee.

Learn directly from the inventors of the Value Proposition Canvas, Alex Osterwalder and Yves Pigneur.