This unique online learning experience – taught by David J. Bland — the lead author of Testing Business Ideas — will shift your mindset, grow your skill set, and help you drive meaningful change in your organization.
What you’ll learn
- Learn how to reduce the risk of costly failure through a systematic testing process
- Learn how to make testing a repeatable process in your organization: team design, stakeholder communication, experiment flow, and measuring progress
- How to identify the right experiment for your riskiest hypotheses from a library of 44 experiments.
- How to start with small bets and increase spending on your journey from discovery to validated business idea.
- How to design experiments that produce the market feedback you need to learn whether your idea works or not.
What you’ll receive
- The 3-day virtual master workshop
- Pre-master workshop networking event (1 hour)
- Pre-master workshop online course: Introduction to Business Testinge-book code for "Testing Business Ideas"
- 1 year license to the Strategyzer Innovation Platform
- Access to the master workshop Slack community
- Master workshop course material and exercises (PDF)
- Certificate of completion and badge
