The recent Volkswagen scandal might be the little push that electric car manufacturers needed. On this unpredictable market, bold companies like Better Place have failed to get the mass market to adopt electric cars. But Tesla’s evidence-based approach and consumer focus have made of the Silicon-born startup a tenacious competitor. This video illustrates how Tesla plans to lead this market andconvince the rest of the world to switch to electric cars.
Do you know other examples of companies that tried to lead a new market? How have they done it?
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