New products create excitement. Breakthroughs create headlines. But neither guarantees success. The companies that win are the ones that turn technology into real value for customers. Clearly, simply, and repeatedly.

Alex Osterwalder, Tendayi Viki, and Carol Hill walk through a collection of value propositions that did exactly this. Historic innovations. Recent market winners. The patterns that made them succeed.

We show you what great looks like so you can spot what's missing in your own.

Last year, a well-known technology company mandated a major change to how its workforce operates. Nearly half of its employees chose to resist rather than comply. The strategy was sound. The execution was forced. And the buy-in never came.

This pattern keeps showing up. Not because the changes are wrong. But because leaders default to pushing harder when what they need is a fundamentally different approach.

This session breaks down what the organisations that succeed at change actually do differently. Real patterns. Practical frameworks. No theory lecture.