Start Testing B2B Ideas

Released: May 5, 2021    Length: 67 min


You’ve got this idea. Your gut tells you it could be the next big thing for your business. But you’re struggling to get support from your leadership team to go ahead with it. What do you do?

You quickly test it, collect real evidence and show your team that it’s worth pursuing. And that’s exactly what the product team at Zapier* did when they had an idea for a browser extension. It’s now contributing to more upgrades and user retention for their existing value proposition.

Here’s another scenario. Imagine you’ve just received a request from a big client to create a new solution for them. Do you get to work building it for them straight away or do you test whether other customers have the same problem too?

In this month’s StratChat David Bland and Alex Osterwalder, authors of the book Testing Business Ideas, walk you through testing business ideas in B2B. Zapier and Health Catalyst join them to share their insights “from B2B testing in the field”. As usual, we’ll also have some fun exploring what’s hot or not in the world of testing business ideas today.


About The Speakers

Alexander Osterwalder

Alexander Osterwalder

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started. Ranked No. 4 of the Thinkers50 list of the most influent... Read more >

David Bland

David Bland

David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and ... Read more >

Never miss a Strategyzer Webinar

Subscribe to receive email notifications for our upcoming webinars directly in your inbox.