New business ideas look good on paper, but will they stand the test with reality? In Testing Business Ideas, we provide a comprehensive guide on how to run the right kind of experiments to test if your idea has traction.
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Co-authors Alex Osterwalder and David Bland answer your most pressing questions on Testing Business Ideas.
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started. Ranked No. 4 of the Thinkers50 list of the most influent... Read more >
David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and ... Read more >