Building Invincible Companies

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Ranked No. 4 of the Thinkers50 list of the most influential management thinkers worldwide, Osterwalder is known for simplifying the strategy development process and turning complex concepts into digestible visual models. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map. His books include the international bestseller Business Model Generation, Value Proposition Design: How to Create Products and Services Customers Want, Testing Business Ideas and The Invincible Company.

Dr. Yves Pigneur is a professor at the University of Lausanne since 1984, and has held visiting professorships at Georgia State University, University of British Columbia, National University of Singapore, and HEC Montreal. He earned his doctoral degree at the University of Namur, Belgium. He was the former editor-in-chief of the academic journal Systèmes d’Information & Management. Together with Alexander Osterwalder, they invented the Business Model Canvas and authored in 2010 the international bestseller “Business Model Generation” (million+ copies in 40 languages); and more recently “Value Proposition Design” & "The Invincible Company".

In November 2015, they have been ranked #15 in the “most influential business thinkers” by Thinkers50 and received the “Strategy Award”. In November 2017, they entered the top10 (#7) in the Thinkers50 ranking. In 2019, they rank #4.