Testing Business Ideas

An exclusive three hour webinar with:

Alex Osterwalder & David J. Bland

 

December 5th 2019
@ 8:00-11:00 PST // 11:00-14:00 EST // 17:00-20:00 CET

Testing Business Ideas

Overview

Based on their new book Testing Business Ideas, Alex Osterwalder and David J. Bland will guide you through advanced experiment techniques on how to incrementally reduce risk in your new business idea.

Learn how to setup your team, what the experimentation process looks like, how to choose an experiment, examples of discovery and validation experiments, sample experiment sequences and how to make it all a repeatable process.

We'll wrap up with an online Q&A with Alex and David. You'll leave with a deeper sense of confidence on how to design experiments and generate the evidence you need in for informed investments decisions.

TBI-contentJourney

Start Testing
Business Ideas

You are relatively new to the concept of Testing Business Ideas. Maybe you've read the leading books in the domain by Steve Blank and Eric Ries, maybe you haven't. However, you do know that you want to get started. You are eager to test your ideas.

Boost your
Testing Skills

You are very familiar with the process of Testing Business Ideas. You have read all of the books that cover the topic. You have run several projects and built minimum viable projects. Now you want to up your game and boost your testing skills.

Scale Testing
in Your Organization

You are tasked with systematizing and scaling testing activities in your organization. You are experienced with the topic and are looking for state-of-the-art practical thinking to bring to teams throughout your organization.

Agenda

Agenda

  • What the experiment process looks like
    • Interactive case study on assumptions mapping
    • How to pick an experiment with examples
  • How to set up your team
    • Team configurations, behaviors and environment
  • Examples of discovery and validation experiments
    • Customer interviews
    • Speed boat
    • Card sorting
    • Search trend analysis
    • Brochure
    • Data sheet
    • Letter of Intent
    • Wizard of Oz 
    • Concierge
  • Sample experiment sequences
    • How to connect experiments
    • Confidence level
  • Make testing a repeatable process
    • Sprint structure and lessons learned

Your Facilitators

David J. Bland

David J. Bland

David helps companies all over the world find their own product market fit using lean startup, design thinking and business model innovation.

Alexander Osterwalder

Alexander Osterwalder

Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and in-demand speaker.

Alan Smith

Alan Smith

Alan is obsessed with design, business, and the ways we do them. He cofounded Strategyzer, helping business people make stuff that customers actually want.

Who Should Attend

Solopreneurs

Solopreneurs

Understand the future viability of your business idea. Use your time efficiently to engage in the right experiments. Communicate your ideas clearly through evidence to turn your side hustle into a business.

Corporate Teams

Corporate Teams

Clarify the testing process. Build your innovation practice. Communicate evidence and progress to stakeholders. Find the right experiment for the next big risk.

Startups

Startups

Identify the biggest risks to your business. Reduce risk by generating concrete evidence. Communicate evidence and align with co-founders or other stakeholders. Place small bets to grow your business on the right path to scale.

Exclusive Coaching

with David Bland

Coaching Format:
Individual 60-minute sessions on Zoom

Topics:

Desirability Experiments
Viability Experiments
Feasibility Experiments
Assumptions Mapping
Testing rituals
Team Management
Business Model Canvas
Value Proposition Canvas


David

Webinar Packages

Bronze

3-hour webinar

Bronze

USD $499

(plus applicable VAT)

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Silver

Bronze + 1 hour of private coaching

Silver

USD $899

(plus applicable VAT)

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Gold

Bronze + 3 hours of private coaching

Gold

USD $1649

(plus applicable VAT)

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Contact Sales if you are interested in purchasing 10 or more seats for this webinar.

Please review our terms and conditions before your purchase.

Cancellation terms:
A 50% refund will be granted to cancellations up to two weeks before the webinar’s scheduled date. Thereafter there will be no refunds granted and 100% of the package price must be paid.

Payment method:
Please note that no alternative payment methods will be accepted.

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