An exclusive three hour webinar with:
December 5th 2019
@ 8:00-11:00 PST // 11:00-14:00 EST // 17:00-20:00 CET
Based on their new book Testing Business Ideas, Alex Osterwalder and David J. Bland will guide you through advanced experiment techniques on how to incrementally reduce risk in your new business idea.
Learn how to setup your team, what the experimentation process looks like, how to choose an experiment, examples of discovery and validation experiments, sample experiment sequences and how to make it all a repeatable process.
We'll wrap up with an online Q&A with Alex and David. You'll leave with a deeper sense of confidence on how to design experiments and generate the evidence you need in for informed investments decisions.
You are relatively new to the concept of Testing Business Ideas. Maybe you've read the leading books in the domain by Steve Blank and Eric Ries, maybe you haven't. However, you do know that you want to get started. You are eager to test your ideas.
You are very familiar with the process of Testing Business Ideas. You have read all of the books that cover the topic. You have run several projects and built minimum viable projects. Now you want to up your game and boost your testing skills.
You are tasked with systematizing and scaling testing activities in your organization. You are experienced with the topic and are looking for state-of-the-art practical thinking to bring to teams throughout your organization.
David helps companies all over the world find their own product market fit using lean startup, design thinking and business model innovation.
Dr. Alexander Osterwalder is the lead author of the international bestseller Business Model Generation, passionate entrepreneur, and in-demand speaker.
Alan is obsessed with design, business, and the ways we do them. He cofounded Strategyzer, helping business people make stuff that customers actually want.
Understand the future viability of your business idea. Use your time efficiently to engage in the right experiments. Communicate your ideas clearly through evidence to turn your side hustle into a business.
Clarify the testing process. Build your innovation practice. Communicate evidence and progress to stakeholders. Find the right experiment for the next big risk.
Identify the biggest risks to your business. Reduce risk by generating concrete evidence. Communicate evidence and align with co-founders or other stakeholders. Place small bets to grow your business on the right path to scale.
with David Bland
Individual 60-minute sessions on Zoom
Business Model Canvas
Value Proposition Canvas