Spark

Spark is an easy-to-use, virtual toolkit that guides teams through a 12-week innovation process at low cost. It includes everything teams need to explore ideas and test them in the real world.

  • Shape your ideas into viable value propositions & business models
  • Test ideas and generate first evidence
  • Pitch your ideas and insights to senior leaders and investors

From Idea To First Validation

Avoid common traps on the way to entrepreneurial success

  • Wasting valuable time on innovation ideas that have no chance to succeed
  • Internal misalignment due to unstructured innovation approach
  • Struggling to collect actionable feedback and evidence from target markets
  • Missing metrics to measure progress and make evidence-based investment decisions
From Idea To First Validation

How it works

The Spark process follows four well-structured phases

Phase 1: Prepare

Phase 1: Prepare

  • Identify resources, objectives, risks
  • Align as a team
Phase 2: Design

Phase 2: Design

  • Identify opportunities
  • Brainstorm new ideas
  • Create conceptual prototypes
  • Shape ideas based on insights
Phase 3: Test

Phase 3: Test

  • De-risk ideas
  • Extract hypotheses
  • Design experiments
  • Test in the field
  • Take data-driven decisions
Phase 4: Present

Phase 4: Present

  • Decide on course of action (e.g. kill the project, ask for funding)
  • Present evidence and insights
Spark

What's included

Online Learning

Online Learning

6+ hours of educational videos and 20 practical exercises

Tools

Tools

30+ easy to use tools, including a Field Guide, the Business Model Canvas, the Value Proposition Canvas, and the Team Alignment Map.

Web App

Web App

A web-based workspace to capture and digitize ideas. Plan, delegate, and execute experiments. Document your evidence, and track each team’s progress.

Coaching

Coaching

4 hours of coaching and guidance with a certified Strategyzer Coach to overcome challenges specific to the team’s idea.

Request a Demo

Schedule a demo with one of our Spark Expert to learn how our innovation kit can help you de-risk and validate ideas at scale.

Request a Demo