Mastering business models: how to design and assess winning business models

If you're improving an existing business or launching something new, you're facing one big challenge. How do you build a desirable and profitable business model that can compete in today’s market? Millions of people worldwide use our proven methods to do exactly that. Let's see how you can too.

• Learn how to work with the Business Model Canvas, used by over 6 million business practitioners
• Turn hypothetical discussions into practical outcomes
• Create a shared language around business models and strategy
• Improve collaboration across disciplines and geographical boundaries within your organization

What is your business model?

Most people have a hard time describing this in a simple and practical way. We'll show you how to map your model using the global standard Business Model Canvas. Once complete, you'll have a one-page map of exactly how to create and capture value.

What does the market look like?

Every business model – including yours – gets pressure from various forces in its environment, such as technological changes or regulatory change. We'll help you scan your environment to identify big opportunities and possible threats, as well as fill in your blind-spots.

Where can you compete?

You’ll have to choose your battles if you’re going to beat the industry leader in any space. Our tools will help uncover key opportunities to differentiate from your competition.

How do you know if your business model is any good?

Capturing a business model can be easy, but knowing what to improve on can be difficult. You'll use nine seven key assessment questions to identify opportunities for improvement.

How can you improve?

You know where you are and what needs to improve to succeed – but how do you close the gap? Here you'll learn techniques to develop quick, easy prototypes of business model ideas. Armed with these tools, you'll be surprised at how fast you can generate options.

Learn how to answer these questions, and master the concepts you need to work efficiently  with the Business Model Canvas, directly from its inventors, Alex Osterwalder and Yves Pigneur. Discover or refamiliarise yourself the proven methodology introduced in our global best-selling book Business Model Generation.