Strategyzer Experiment Library

A collection of short online courses that teach you how to design and execute business experiments. 

  • Explore a library of Discovery & Validation experiments and templates  
  • Design and execute next-level experiments that will produce the results you need
  • Advance your testing skills with hands-on techniques 
  • Pairs with the Business Model and Value Proposition Canvases

Get access to the first two courses; Foundations and Customer Interviews for $149

Get The first two courses - $149


What you'll get

Avoid wasting time, energy and resources on ideas that have no chance of succeeding in the market. This practical online library contains experiments and templates for rapidly testing new business ideas to reduce the risk of failure.

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Deep dive on select discovery and validation experiments introduced in our book Testing Business Ideas.
Video learning - exercises - case studies
11 engaging exercises, 6 downloads and 1.5 hours of video learning.
Testing App Features
10+ Templates on the Strategyzer App to design and execute real business experiments.

Course Library

Here's what you will learn (courses will be added on an ongoing basis)

Icons-Discovery_Link Tracking
Course 1 - 30 min
  • Evaluate your testing competencies 
  • Become familiar with a systematic testing process
  • Use Assumptions Mapping to prioritize and refine hypotheses
  • Select the right experiment at the right time

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Customer Interviews
Course 2 - 60 min
  • Download templates and checklists to plan, script and execute interviews 
  • Pair interviews with other experiments
  • Follow along a case study and observe best practices 
  • Find, vet and compensate interviewees in a B2C and B2B setting
  • Debrief and analyze interviews 
  • Decide what action to take based on what you’ve learned
Icons_Validation_Pre Sale
Course 3
(Coming Soon)
  • Download templates and checklists to plan, script and execute pre-sales experiments
  • Pair pre-sales with other experiments
  • Follow along a case study and observe best practices
  • Price options based on your business model
  • Analyze analytics & gauge viability
  • Decide what action to take based on what you’ve learned
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Discussion Prototypes
Course 4
(Coming Soon)
  • Download templates and checklists to plan, script and execute various discussion prototypes
  • Pair with other experiments
  • Follow along a case study and observe best practices
  • Analyze evidence, feedback & task completion
  • Decide what action to take based on what you’ve learned

Go beyond the book & online courses

In our book Testing Business Ideas we introduced a library of 44 experiments, organized by cost, time and strength of evidence. We could have packed so much more into the book, which is why we decided to build a practical extension in the form of an online library.


More Hands On

Get all the templates and B2C & B2B best practices that we couldn’t fit into the book, plus exercises to design and execute your business experiments on the Strategyzer App as you learn.

More Media

Our library caters to various learning styles with videos, case studies, downloadable templates, checklists, and tools.

More Convenient

Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops.

More Focused

After years of teaching this content, we’ve distilled it to the essence. Each course is designed to be extremely practical, visual, and concise, filled with trade secrets and our latest thinking on running experiments in the B2C and B2B world.  

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Start testing business ideas

You have read books on testing and are ready to run your first real experiments but don’t know where to start

Boost your skills

You have a good understanding of the testing process but are struggling to design and execute experiments that yield the results you need to make a decision

Scale testing in your team

You want to upskill and encourage your team to make evidence-based decisions with data from real experiments

Created by Alex Osterwalder and David Bland

Only with this online library can you learn the authentic methods practiced and taught by Strategyzer, straight from the source.

David Bland

David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation.

David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr.

David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.

Prior to advising, David spent over 10 years of his career scaling technology startups. He continues to give back to the startup community by teaching at several accelerators in Silicon Valley.

Alex Osterwalder

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.

Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.

Courses 60–day Money Back

Zero Risk:

Our course comes with a powerful guarantee to let you try it risk-free. If in 60 days you don't feel satisfied, just email us at and we'll give you your money back. No questions asked.

If you're not satisfied we'll give you your money back. That's it.