However, without working with a product manager, they failed to prioritise the user stories that most resonated with the customer, burning up critical resource on ancillary functions rather than testing their main value propositions. This results in a longer time to market, work that might not properly reflect the innovation team’s vision of the product, and ultimately, a launch that fails to gain traction in the market, leading to wasted resources and damage to the company's reputation.
Bridging the gap between innovation and product management is crucial for blending new ideas with successful execution. Innovation generates new value propositions embedded in profitable business models, while solid product management prevents even brilliant ideas from failing in the market. Successful product management involves grasping market needs, optimizing development, and aligning with business goals. Establishing a seamless connection between innovation and product management enables the transformation of visionary ideas into tangible, successful products to drive breakthrough growth for companies.
Our guest speaker for this webinar is Alex Adamopoulos, CEO of Emergn. Emergn is a global digital business services firm helping some of the world’s most respected businesses develop their most promising ideas into valuable digital products and customer experiences, faster.
Join us in our next webinar to better understand how innovators and products can better work together.