The Validation Sprint can be implemented on its own or as the second phase of the Growth Funnel.
The Validation Sprint is ideal for teams who have already shaped their ideas. It combines in-person workshops, online learning and remote coaching to help an innovation team validate their business idea. Over a 12-week period of intense testing the team will drastically reduce the risk of a business idea that won’t deliver on expectations and prepare it for further investment.
The Preparation phase is all about engaging stakeholders, and aligning on key success factors. At the end of the Preparation phase all participants and stakeholders will have a clear understanding of what they can expect from the Validation Sprint, and what’s expected from them.
In the 2-day validation workshop the 3 to 5 selected teams will familiarize themselves with the testing process they will go through in Validation phase to test the remaining critical hypotheses underlying their Business Model and Value Proposition. Together with their coach they will create their testing plan for the next 12 weeks.
In the Testing phase, teams will further de-risk their ideas by designing experiments to test the next batch of critical hypotheses underlying their Business Model and Value Proposition. In an iterative process they will go back and forth between designing and testing their ideas. The insights they gain from testing will help them make data-driven decisions.
The leadership team and/or growth board will decide whether the team should continue to the Acceleration phase with the support of the Strategyzer team if needed.
The solution includes face-to-face training workshops and online courses to get everyone up to speed with the Strategyzer tools and methodology. During the sprints, Strategyzer coaches will offer additional advice on how to use the tools and methodology.
It all depends on the phase of the Growth Funnel. In the Discovery phase, team members are expected to spend a minimum of 40% of their time. In the Validation phase this goes up to a minimum of 50%. When they reach the Acceleration phase team members are usually working full time on their new business project.
In addition to the budget required to run this program, key resources will be:
The team will be most successful if its members bring diversity in gender, experience, expertise, etc. But that shouldn’t lead to increasing the size of the team. Indeed small teams systematically outperform big ones in early phases of the innovation journey. So we recommend 3 people per team for Discovery, increasing to 5 people per team for Validation. The ideal team size in the Acceleration phase will be dependent on the specific team challenge (testing, scaling, other).