In 2017, epic games releases Fortnite: Battle Royale, a completely free, multiplatform, online video game that is subsidized by in-app purchases for digital goods.

Source: The Invincible Company, by Strategyzer, published by Wiley

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Fortnite: Battle Royale became a cultural phenomenon after its release. It is a free-to- play, multiplayer video game where hundreds of players fight to the death on an island.

Epic Games monetizes through in-app purchases, allowing players to buy collectibles like fashion statements or dance moves, but which provide no strategic edge to advance in the game. Fortnite was originally released as a paid version for $40 in July 2017 before switching to a free version subsidized by in-app purchases.

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