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Testing Before Building Is The Key To Success

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Strategyzer co-founder Alex Osterwalder and Strategyn founder Tony Ulwick discuss the importance of customer testing before building a solution. Catch the full webinar replay here.



In this session you learn:

  1. The importance of the Jobs-To-Be-Done concept, and Ulwick's use of Outcome Driven Innovation.

  2. Examples of using both methods in real testing scenarios with customers.

  3. Key tips, learnings, and insights on applying customer testing before building a solution.
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