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Start testing B2B ideas: The Story of Zapier

You’ve got this idea. Your gut tells you it could be the next big thing for your business, but you are struggling to find support for it within your organization. That lack of support combined with the overall busyness of day to day work means that your idea remains sidelined for years. 

What do you do?  

You quickly test it, collect real evidence to show your team that it’s worth pursuing!

That’s exactly what a product team at Zapier* did earlier this year when they tested the desirability of an idea they had developed back in 2016. It’s now contributing to more upgrades and user retention for their existing value proposition.

Watch Lars from Zapier walk you through the team’s testing journey. This is a segment from our webinar Start Testing B2B Ideas

*Zapier (company valuation - $5b) is an online automation tool that connects your apps and services.

 

Testing Business Ideas Virtual Masterclass

Discover and apply our latest thinking, trade secrets, tools and processes.

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Testing Business Ideas Virtual Masterclass
Testing Business Ideas Virtual Masterclass

Testing Business Ideas Virtual Masterclass

Discover and apply our latest thinking, trade secrets, tools and processes.

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