You’ve just had an incredibly productive brainstorming session with your team where you collectively came up with dozens of ideas for new business models. While you would usually find yourself stuck in analysis paralysis and unable to choose which idea to go ahead with, you’ve decided to take a new approach.
This is what Health Catalyst* did. Rather than trying to decide without evidence, they used a portfolio approach to go from 12 ideas, to two viable projects. One of those two projects was then turned into a new growth engine, which now generates 5%-8% of their annual revenue.
Watch Eric Denna - Senior Vice President at Health Catalyst - walk you through the team’s testing journey. This is a segment from our webinar Start Testing B2B Ideas.
*Health Catalyst (market cap. $2b) is a leading provider of data and analytics technology and services to healthcare organizations.
Testing Business Ideas Virtual Masterclass
Discover and apply our latest thinking, trade secrets, tools and processes.