Insights

What if Steve Jobs hadn’t dreamt up the iPhone

Alex Osterwalder
September 18, 2018
#
 min read
topics
Business Model Innovation

I wonder just how different Apple might be if Steve Jobs hadn’t dreamt up their flagship product, the iPhone. We visualized the revenue data of Apple to see what we could learn.

Text Link
Text Link

‍

     
  1. Make the difference: Without the iPhone and its proportionate service revenues, Apple would have generated between $58-80bn - that’s similar revenues to the US Postal Services, Tesco or Peugeot!  
    2.  
  2. Mind the gap: The iPad would be Apple’s second biggest best performing product, yet it accounted for just 8% of total revenues last year.
    3.  
  3. The importance of experimenting until you find a new growth engine: iPhone sales have accounted for >60% of total revenues in the last three years and has gone hand in hand with Apple’s incredible success. Apple tried out many things and not all worked. The iPhone did.

Takeaway: Keep dreaming big. Keep experimenting. It can make all the difference.

No items found.
related reads

No items found.

About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Find 
Alex
 on
by 
Alex Osterwalder
September 18, 2018
Share

Download your free copy of this whitepaper now

  • 1
  • 2
  • 3
related reads

Explore other examples

Read our blog
No items found.
Team member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatar
Let's talk
Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.
What if Steve Jobs hadn’t dreamt up the iPhone
Insights

What if Steve Jobs hadn’t dreamt up the iPhone

Amazon.com
Barnes & Noble
BAM
Book Depository
Porchlight
Indigo
What if Steve Jobs hadn’t dreamt up the iPhone
Insights

What if Steve Jobs hadn’t dreamt up the iPhone

Download
Download
September 18, 2018
#
 min read
topics
Business Model Innovation

I wonder just how different Apple might be if Steve Jobs hadn’t dreamt up their flagship product, the iPhone. We visualized the revenue data of Apple to see what we could learn.

‍

     
  1. Make the difference: Without the iPhone and its proportionate service revenues, Apple would have generated between $58-80bn - that’s similar revenues to the US Postal Services, Tesco or Peugeot!  
    2.  
  2. Mind the gap: The iPad would be Apple’s second biggest best performing product, yet it accounted for just 8% of total revenues last year.
    3.  
  3. The importance of experimenting until you find a new growth engine: iPhone sales have accounted for >60% of total revenues in the last three years and has gone hand in hand with Apple’s incredible success. Apple tried out many things and not all worked. The iPhone did.

Takeaway: Keep dreaming big. Keep experimenting. It can make all the difference.

related reads
No items found.
What if Steve Jobs hadn’t dreamt up the iPhone

I wonder just how different Apple might be if Steve Jobs hadn’t dreamt up their flagship product, the iPhone. We visualized the revenue data of Apple to see what we could learn.

Thanks for your interest in 
What if Steve Jobs hadn’t dreamt up the iPhone
What if Steve Jobs hadn’t dreamt up the iPhone
ONLINE COURSe

Read more
Team member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatarTeam member avatar
Let's talk
Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.
Your guide through the process of innovation
STRATEGYZER
Who we areTeamContact
CORPORATE INNOVATION
Advising & CoachingTraining ProgramsStrategyzer PlatformOur work
Resources
Knowledge libraryEventsBooksTools & DownloadsBusiness Model CanvasValue Proposition Canvas
COACHES
Meet our innovation coaches
Terms of Service
Privacy Policy
Copyright & IP Policy
Copyright 2023 — Strategyzer AG, Zone Industrielle (ZI) Le Tresi 9B1028 Préverenges, Switzerland