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Video Case: How Dong Energy Reinvented Itself While Being Successful

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  5. Video Case: How Dong Energy Reinvented Itself While Being Successful

In this video, I explain how Dong Energy successfully improved its existing business model while also inventing new growth engines. I visualized the case to help explain the importance of this ambidextrous approach to strategy and innovation.

In this video you learn about:

  • The invent-improve spectrum that companies need to adopt in order to remain relevant.
  • The importance of reinventing a company while it is still successful (not just in times of crisis).
  • The success Dong Energy has achieved by optimising its current business model, while also searching for new ways to create value.

 

Correction: Dong Energy was valued at $15 billion

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