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Webinar Replay: How To Get Senior Leaders Out Of The Building To Test Ideas

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If you missed our last Strategyzer Webinar broadcast, you can now enjoy a full replay of the session. Dig in as Strategyzer co-founder Alex Osterwalder and Moments of Impact author Lisa Kay Solomon discuss the importance of senior leadership interacting with customers to validate new business ideas. This is a session packed with concrete examples and tips to help your leaders to get out of the building and testing ideas. 

In this session, Alex and Lisa discuss:

  • The importance of senior leadership participation in customer development.

  • How to get busy people to make time for customer interactions in their schedules.

  • Real case examples of large companies where senior leaders participate in customer experiments.


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