If you missed our last Strategyzer Webinar broadcast, you can now enjoy a full replay of the session. Dig in as Strategyzer co-founder Alex Osterwalder and Moments of Impact author Lisa Kay Solomon discuss the importance of senior leadership interacting with customers to validate new business ideas. This is a session packed with concrete examples and tips to help your leaders to get out of the building and testing ideas.
In this session, Alex and Lisa discuss:
The importance of senior leadership participation in customer development.
How to get busy people to make time for customer interactions in their schedules.
Real case examples of large companies where senior leaders participate in customer experiments.
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