In this StratChat episode, Strategyzer co-founder Alex Osterwalder explains how business plans are just the wrong tool for the job when validating new business ideas. Alex offers concrete tips and advice on how to move away from business planning; and instead, embrace a process of agile and cheap experimentation.
In this episode we discuss:
Why business plans come later on during execution, not exploration
Trusting experiments over experts
How to sell experimentation to leadership that prefers business plans
Examples of companies that failed with early stage business planning
How to present evidence instead of a plan to leadership, investors, bankers, etc