If you missed our last webinar session or just want to watch it again, the full broadcast is now available on our blog. Alex Osterwalder & Gregory Bernarda, co-authors of Value Proposition Design, answered audience questions on challenge areas with the tools, concepts, and methodologies from the book. Dig in and enjoy.
In this broadcast, Alex & Greg share insights on:
How to design and test value propositions for B2B contexts
How to convince senior management to adopt Value Proposition Design
How departments in sales, marketing, and engineering make use of Value Proposition Design for their specific needs
How to define a product versus a value proposition
Join Gregory Bernarda In Hong Kong
Want to dig deeper into the tools and methdologies directly from the source? Join Value Proposition Design co-author Gregory Bernarda in Hong Kong for a 2-day fully hands-on workshop.