If you missed our last Strategyzer webinar session, no worries. Our full Q&A session with MasterCard is now available for replay. Dig in as Alex Osterwalder discusses the challenges, achievements, and learnings of training a global workforce on Business Model & Value Proposition design.
We share how MasterCard:
Educated a global workforce on the Business Model Canvas in an efficient, cost effective and scalable way
Implemented a program that results in tangible behavorial changes
Achieved a clear consistent language for teams to discuss business models
Designed new business models & value propositions in a systematic, effective, and practical way
Tested different product and business model ideas before going to market
Used business models as a way to create competitive advantages