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Ryanair Challenge: If You Give Your Business Model Away For Free, How Would You Make Money?

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Ryanair CEO Michael O'Leary wants to make airfare completely free. In this short video we dissect an intriguing question: with $0 airfare, how else could Ryanair make money? We encourage you to take the challenge, too. 

In this video you learn:

  • How Ryanair's $0 airfare announcement isn't as crazy as it sounds.
  • A creative way to uncover new areas of value inside of your business model.
  • How to communicate complex thinking via the Business Model Canvas.

Grab A Business Model Canvas & Try It Out

Download a free Canvas from our Resource Library and try the Ryanair challenge with your team. 


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