Ryanair CEO Michael O'Leary wants to make airfare completely free. In this short video we dissect an intriguing question: with $0 airfare, how else could Ryanair make money? We encourage you to take the challenge, too.
In this video you learn:
How Ryanair's $0 airfare announcement isn't as crazy as it sounds.
A creative way to uncover new areas of value inside of your business model.
How to communicate complex thinking via the Business Model Canvas.
Grab A Business Model Canvas & Try It Out
Download a free Canvas from our Resource Library and try the Ryanair challenge with your team.
Re-live all of Alex Osterwalders fascinating conversations.