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StratChat Q&A: Alex Osterwalder Answers Audience Questions On Value Proposition Design

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Alex Osterwalder recently encouraged the community to ask him any questions on Value Proposition Design. In this StratChat segment, Alex answers a few of those questions. Listen in to hear valuable tips on strengthening your value proposition. 

In this Q&A, Alex responds to the following questions:

  1. How do you introduce Value Proposition Design to a team in steps?
  2. How do you bridge the testing and learning phases?
  3. Why can't jobs, pains, and gains just be listed as customer "challenges"?
  4. How do you write good interview questions?
  5. Should you pitch a value proposition before understanding market fit?

We're still collecting questions on Value Proposition Design. Why not submit yours below?

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