In episode 2 of StratChat, Alex Osterwalder and I chat about the danger of outsourcing the validation of your ideas. You simply can't hire an outside professional to test and learn from customer interactions when searching for a value proposition and business model. You have to roll up your sleeves and do the hard work of getting to know your audience. Listen in as Alex explains how a company can change this habit.
Alex and I had been reviewing a blog post together when the idea for this StratChat episode popped into his head. He was excited to discuss a habit that he's seen in many big companies, and it's something we thought was important to get down on tape. We chat about:
Alex's definition of "outsourcing the validation of your ideas"
Where this habit exists in large companies
The dangers of outsourcing your testing and learning
How companies can transform this habit by creating an "invention space"