Dash Button is a service that Amazon released exclusively for their Amazon Prime members!
Now here's how we use the Value Proposition Canvas to articulate how Amazon's Dash Button creates value for customers:
Critical elements
- Amazon observed some of their Prime members' recurring jobs-to-be-done: getting their chores done and focusing on what matters.
- Amazon identified some of their Prime members' pains and gains.
- Dash Button's value proposition relieves certain pains (e.g. never running of essentials) and creates certain gains (peace of mind).
Tools and techniques used
- Value Proposition Canvas
- Story-telling one sticky note at a time
Are you interested in learning more? We previously illustrated one of Amazon's recent initiatives to give away their streaming services to encourage people to sign-up for Amazon Prime.
Can you make explicit how specifically your value propositions create value for customers?
