On March 31st Amazon announced its latest service experiment: the Amazon Dash Button! Let me illustrate with the Value Proposition Canvas how Dash Button creates value for Amazon Prime members.
Dash Button is a service that Amazon released exclusively for their Amazon Prime members! The video below showcases the main features of this product:
Pretty neat, isn't it? Now here's how we use the Value Proposition Canvas to articulate how Amazon's Dash Button creates value for customers:
Tools and Techniques Used
Are you interested in learning more? We previously illustrated one of Amazon's recent initiatives to give away their streaming services to encourage people to sign-up for Amazon Prime.