The Business Model and Value Proposition Canvas help you shape your ideas. The Lean Startup process (+ our Test & Learning Cards) helps you test them and capture insights. Now we designed the Progress Board to help you manage the whole process and track how much progress you are making.
In the image below, we outline a simplified process of how to test a business idea. It starts with the prototyping of your idea (Tools: Business Model Canvas + Value Proposition Canvas); continues with the extraction and prioritization of key assumptions (i.e. the hypotheses underlying your ideas); this is followed by their testing (Tool: Test Card); and from your tests/experiments you derive insights that lead to actions (Tool: Learning Card).
From Canvases to Learnings with the Lean Startup Process (Value Proposition Design, p.198)
Unfortunately, getting from idea to business is not as linear as the image above might suggest. In reality, you will go through the above process countless times until you can honestly say that you validated the most important hypotheses underlying your business idea. The Lean Startup Process is an iterative process, not a linear one.
To help manage the whole testing process outlined above, we invented the Progress Board. It goes hand-in-hand with the Business Model Canvas and Value Proposition Canvas, and helps you monitor your progress by tracking all your hypotheses, Test Cards, and Learning Cards.
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The list and slide deck below outline how to use the Progress Board, which is a totally new tool that we are introducing to the market:
Define the progress metrics for your particular project
Add the most critical hypotheses to the Board (1 sticky note each)
Add the Test Cards to the 'Backlog' column (1 card per experiment)
Move a Test Card to the 'Build' column when you get started
Move a Test Card to the 'Measure' column when a test is running
Move a Test Card to the 'Learn' column when an experiment is completed and the data is ready to be analyzed
Capture your insights from the experiment in a Learning Card
Take action by either moving forward, testing more, or pivoting (back to Canvases)