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StratChat Q&A: Alex Osterwalder Answers More Questions On Value Proposition Design

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In this StratChat segment, co-founder Alex Osterwalder answers a few more audience questions on value proposition design. Listen in to hear valuable and concrete tips on how to build very specific value propositions around each customers' jobs, pains, and gains. 

In this Q&A, Alex responds to the following questions:

  1. How do you distinguish between end users & economic buyers?
  2. Is it better to create one master customer profile or individual ones?
  3. How do you create jobs, pains, & gains that aren't subjective or biased?
  4. What's the difference between pain relievers and gain creators?

Recommended Listen: StratChat Q&A Part 1


How has Value Proposition Design helped you to better understand your customers?

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