In this video Michael Krigsman and Vala Afshar of CxOTalk interview Alexander Osterwalder, co-founder of Strategyzer and lead author of Business Model Generation and Value Proposition Design. Alex shares the thinking behind the two books and the accompanying tools, the Business Model Canvas and Value Proposition Canvas, as well as the software that makes the process living and social.
0:00 - 3:48 - Intro
3:48 - 7:23 - What's a business model?
7:23 - 10:45 - What was the thinking behind producing such a visual book?
10:45 - 14:38 - How do you suggest people take advantage of this simple idea?
14:38 - 17:10 - What's the most common mistake that you see leaders make with business models?
17:10 - 21:14 - How does Steve Blank's ideas about "getting out of the building" apply to the business model?
21:14 - 23:55 - So when you finally move forward you want it be evidence based?
23:55 - 28:50 - So does the Business Model Canvas simulate your hypothesis and determine where you need to make the course correction to achieve the desired result?
28:50 - 35:32 - Can you tell us more about business model change inside large organizations?
35:32 - 36:55 - The Chief Corporate Entrepreneur
36:55 - 39:33 - Are there exceptions to that?
39:33 - 45:45 - Why did you write the new book, Value Proposition Design, and what's the connection to business models?
45:45 - 48:05 - Where does this type of capability exist in an enterprise?
48:05 - 51:39 - Closing