Apple Pay: An Obvious Value Proposition

This is the third post in our Codified News series where we take recent business news and codify the information using Strategyzer's visual tools. This post focuses on the recent announcement of Apple Pay at the company's recent live special event and an article from The New York Times.

Tools and Techniques Used

• Value Proposition Canvas
• Color-coding based on jobs, pains, and gains
• Story-telling one sticky note at a time

Critical Elements

1. Apple announced it's vision to replace the wallet with mobile payments.
2. The current payment process can be painful and leaves you financially exposed
3. Apple introduces an entirely new payments solution with Apple Pay
4. By leveraging its own existing technologies, Apple combines seamlessly integrated hardware, software, and services.
5. Apple Pay makes the payment experience easier, more secure, and private. 

Learn to create stuff customers actually want with @strategyzer's new book, Value Proposition Design! http://bit.ly/1uxKt9j #VPDesign

Tweet This

What current and noteworthy news would you like to see us codify?