Picture strategists and innovators using tools and processes enabled by Computer Aided Design (CAD) just like architects and engineers do every day. That initial idea for Strategyzer was born 14 years ago when I started a PhD with Prof Yves Pigneur. In this post I'll sketch out what CAD can bring to strategy and innovation.
From the year 2000 - 2004 I worked on a PhD dissertation sketching out how Computer Aided Design (CAD) could help design better business models. A derivative of that was the Business Model Canvas, a practical business tool that Yves and I described in Business Model Generation in 2009 (get 70+ free pages). Then we watched in awe how the Business Model Canvas became a standard concept in companies like Mastercard, Coca-Cola, Siemens, Ericsson, and start-ups alike to design, build, and manage business models. It was unbelievable.
Yet, we didn't see anybody build the CAD system for business we envisioned over a decade ago, despite the widespread use of our concept. So Alan Smith, Peter Sonderegger, and I set out to co-found Strategyzer late 2010 to make that idea reality. Ultimately, we aim to revolutionize strategy and innovation with Computer Aided Design (CAD) like it did for architecture and engineering a long time ago.
So what can CAD bring to strategy and innovation that paper, MS PowerPoint, and MS Excel can't? Here are five points how CAD can help us build and run better businesses:
At Strategyzer we believe that (Web-based) CAD will become inevitable in the future to build and run better businesses. However, the last couple of years we learned that we are trying to create an entirely new market that first requires a behavioral change. Only when companies use conceptual tools like our Canvases as a shared language to design, test, build and manage business models and value propositions will they graduate to software. It's our mission to make both happen.