You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a context. Zoom out to the big picture to map the business model design environment in which you are making your strategic choices.
Map out four areas around your Business Model Canvas:
If you sign up to our blog you will get access to The Business Model Design Space Card Deck in a future post. It's a card deck with trigger questions that helps you map out your design environment in a structured way.