Menu
Free Pack
Buy Now

Navigating Your Business Model Environment

  1. Home
  2. /
  3. Blog
  4. /
  5. Navigating Your Business Model Environment

You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a context. Zoom out to the big picture to map the business model design environment in which you are making your strategic choices.

Map out four areas around your Business Model Canvas:

  • Market Forces: Key customer issues in your arena, such as growing or shrinking segments; customer switching costs; changing jobs, pains, and gains; and more.
  • Key Trends : Key trends shaping your arena, such as technology innovations; regulatory constraints; social trends; and more.
  • Industry Forces: Key actors in your space, such as competitors; rising value chain actors; new or fading technology providers; and more.
  • Macroeconomic Forces: Macro trends, such as global market conditions; access to resources; high or low commodities prices; and more

If you sign up to our blog you will get access to The Business Model Design Space Card Deck in a future post. It's a card deck with trigger questions that helps you map out your design environment in a structured way.

Do you systematically map and track your business model design environment? What do you struggle most with? Share with us! We'd love to hear about it!

Alex_Osterwalder_Strategyzer-2

Masterclass for Business Model Innovators

Find the Masterclass closest to you

Learn more
courses-index-bmc-865fd1e85c814803cb9e4086d3a0601920a53c1f4c7cbc66a53b3c50606a19f2

Mastering Business Models

A practical and convenient way to learn how to design successful business models.

Learn more

Comments (12)