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Navigating Your Business Model Environment

Alexander Osterwalder

You never create value propositions or business models in a vacuum. You design, test, build, and manage them in a context. Zoom out to the big picture to map the business model design environment in which you are making your strategic choices.

Map out four areas around your Business Model Canvas:

  • Market Forces: Key customer issues in your arena, such as growing or shrinking segments; customer switching costs; changing jobs, pains, and gains; and more.
  • Key Trends : Key trends shaping your arena, such as technology innovations; regulatory constraints; social trends; and more.
  • Industry Forces: Key actors in your space, such as competitors; rising value chain actors; new or fading technology providers; and more.
  • Macroeconomic Forces: Macro trends, such as global market conditions; access to resources; high or low commodities prices; and more

If you sign up to our blog you will get access to The Business Model Design Space Card Deck in a future post. It's a card deck with trigger questions that helps you map out your design environment in a structured way.

Do you systematically map and track your business model design environment? What do you struggle most with? Share with us! We'd love to hear about it!

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88-pages of Testing Business Ideas - completely free!

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