Last week we released Value Proposition Design with over 40 launch events around the world. The sequel to Business Model Generation rose to #1 spot in Marketing & Sales, made it to #2 of all business books, and peaked at #17 out of all 28.8 million books listed on Amazon!
The three books, Business Model Generation, Customer Development, and Lean Startup, triggered a grassroots movement of practitioners around the world who informally meet to discuss better approaches to innovation, strategy, and entrepreneurship. With the release of Value Proposition Design we wanted to honor this community and bring together as many practitioners as possible by co-hosting a series of Value Proposition Design launch events in more than 40 countries around the world!
For 7 days, more than 4,000 participants joined over 40 local events and webinars, and practiced Value Proposition Design together. Check out the Twitter hashtag #VPDesign to get a feel for the energy and conversations it sparked around the new tools offered in Value Proposition Design.
Our authors joined events in New York, Oslo, Tehran, Tokyo, Paris, Sydney, Hong Kong, and many, many other cities via Web or physically to discuss the application of the tools and processes in the new book in small and large organizations, and even in Social Entrepreneurship.
The events were hosted by local practitioners globally, who volunteered to organize a Value Proposition Design launch event. Strategyzer provided the slides and a suggested workshop structure and the organizers just pulled it off. We're grateful for the energy and time local hosts put into the events to connect practitioners from all over the world!
During the events participants took a deep dive into the new book and the tools it offers and then practiced them with a concrete case. The interactive sessions were followed by an online Q&A with the authors who shared their best practices to design, test and manage value propositions more effectively. Some events even provided amazing food & drinks.
If you've missed the events, we've compiled some of the most popular questions below:
Thank you to all the participants who joined the events. We're grateful, because we know we can only exist because of your continuous interest in our products and services. A very special thanks to the amazing organizers who put in so much work and helped make this a large scale global launch and a worldwide success! Thank you!
Many of you asked: "What's next now?". For us at Strategyzer the biggest focus will be on bringing the tools and the practitioners into the digital era! While posters and sticky notes are an important part of the design process, they have their limitations. We bet on Computer Aided Design (CAD) to help us leverage our creativity, facilitate collaboration, and systematically organize the design, testing, and evaluation process. That's why Value Proposition Design has an online companion on Strategyzer.com. Buy the book and try it out!
Special thanks to our amazing hosts & their local teams: